Lead Your Journey

She Means Business

She Means Business is a two-day educational event built for women who have an idea but need the structure and direction to turn it into a real business. This event gives you a clear, step-by-step roadmap so you always know what to do next. 

Over the course of two days, you will learn how to shape your idea, build your business plan, set up your legal foundation, understand funding, develop your marketing and social media strategy, learn practical sales skills, and strengthen your leadership as a business owner. 

Every participant receives a workbook, a swag kit, and continued support inside the Lead Your Journey app for accountability, follow-up, and guidance long after the event ends.

Overview:

Day One: Build the Foundation (9:00 AM – 5:00 PM) 

• Morning Block (9:00 AM – 12:30 PM)
  • Welcome and intentional effort framework 
  • Identifying and shaping your business idea 
  • Understanding your customer and defining your value 
  • Beginning your business plan: vision, structure, and revenue outline 
  • Introduction to leadership: being the example inside your own business 
• Afternoon Block (1:30 PM – 5:00 PM) 
  • Legal setup simplified: EIN registration, Sunbiz filings, business entity types 
  • Opening your business bank account with proper financial structure  understanding taxes   
  • Essential sales training: understanding the customer journey, sales scripts, and communication that converts 
  • Guided work session to finish core sections of your business plan 
  • End-of-day clarity review

Day Two: Build the Engine (9:00 AM – 5:00 PM) 

• Morning Block (9:00 AM – 12:30 PM)
  • Funding basics: SBA loans, startup capital, and lender expectations 
  • Franchising overview: evaluating opportunities, understanding models, and deciding whether it fits your goals 
  • Leadership and management essentials: decision-making, prioritization, time management, and building a winning culture as a new business owner 
  • Open Q&A on funding, franchising, and leadership 
• Afternoon Block (1:30 PM – 5:00 PM)
  • Marketing foundation: messaging, branding, and customer psychology 
  • Social media strategy: content pillars, posting structure, and platform tactics 
  • Sales application: turning marketing into revenue and creating a simple follow-up system 
  • Creating your 90-day execution plan 
  • Final working session to complete your business plan, marketing structure, sales system, and action steps 
  • Closing the day presentations, gratitude conclusion.  

Participants leave with:

• A completed business plan 
• Their idea fully outlined and structured on paper 
• A 90-day execution and implementation plan 
• A marketing and social strategy 
• A basic sales framework with scripts and follow-up structure 
• A franchising evaluation guide 
• A legal setup checklist 
• A swag kit and workbook 
• Continued access to the Lead Your Journey app for accountability, discussion groups, and follow-up support